Fine-tuning Digital channels are always changing, and adapting to them is key with any campaign medium. Setting up alerts and feeds is how I stay one step ahead.
Analytics Diving deep into metrics reveal more than a visitors needs, they help me understand behavior patterns. Concepts like attribution modeling help me analyze the strengths and weaknesses of different marketing campaigns.
PositioningThere are barriers that traditional SEO strategies can't overcome, by using inbound marketing to diversify signals I've overcome setbacks from updates like Panda & Penguin.
Programming As new media marketer I believe it is essential for every online marketer to know basic coding. I continue to apply myself by using resources such as codeacademy to hone my web development and data skills.
Management Managing multiple marketing channels requires the abililty to multi-task, and using handy applications like 'Asana' makes it easy to switch tasks while staying on schedule.
Optimization Landing pages and A/B tests help improve conversion rates, and a well written copy should never be underestimated. The same concept can be applied to video marketing, if the description can't get the click-through hope that the title and thumbnail does!
I'm currently working at Maker Studios as Partnership Specialist for the Maker Gen managing partnerships, resigns, and onboarding of new channels. I've also worked in the eCommerce industry as a Marketing Coordinator for Memorable Gifts, executing strategies that engaged visitors through multiple online channels. Focusing on four core areas: campaign management, analytics, content and video marketing.
Apart from filming and designing I spend my free time tinkering around with data and trends. As an early adopter, I enjoy reading news on tech gadgets and industry practices. My current prismatic feed consist of statistics, video marketing, eCommerce and growth strategies. I'm always open to new opportunities and projects, so feel free to connect with me!